One page per city. Actually unique.
Dedicated landing pages for every city in your service area, each built with unique content so Google actually ranks them.
You serve 12 cities but your website has one generic Service Area page listing them all. That page ranks for nothing because it's not specifically about any of them. Google wants individual pages, one per city, each written as if it's the only page someone in that city would ever find.
Most agencies skip this because it's real work. We don't. Done right, service area pages can double your organic visibility in surrounding zip codes and fill your calendar with jobs you currently don't know exist.
Individual landing pages, not a list on a single page.
Real writing about each city, not copy-paste with the name swapped.
Woven naturally into the content so each page has geographic signal.
Real photos of work in that city where possible.
Direct quote or booking flow, tracked separately per city.
Local Business and Service schema implemented for every page.
Which cities justify a dedicated page based on jobs completed and market size.
Unique, substantive content per city, not templates.
Matching design, separate URLs, proper schema.
Calls and conversions per city page, reported monthly.
Tell us about your business. We'll come back with a free audit and a proposal: what we'd build, what it costs, and what to expect in the first 90 days. No corporate sales pitch. No pressure.