Phase 03 of 04
Ads optimized weekly. Content shipped on schedule. Reviews requested after every job.
The Run phase is where the engine produces. Daily, weekly, and monthly work happens consistently. The phone rings, the inbox fills, and the schedule stays full. This is the steady-state of a SevenWired engagement and where most of the value compounds.
Every SevenWired engagement runs through these four phases. They're sequential, but they're not rigid. Most operators are in multiple phases at once after the first 60 days.
Marketing programs fail in the Run phase more than any other. The build was great. The launch went fine. Then weeks turn into months and the agency goes quiet. Optimization slows. Content stops shipping on schedule. Reviews don't get requested. The engine that was running starts to drift, and by the time anyone notices, the leads have slowed.
Running a marketing engine is the unglamorous part. It's bid adjustments on Tuesday and negative keyword pruning on Thursday. It's GBP posts on Monday and review responses by 5pm. It's monthly reports that actually get read because they tell you something useful. The work is steady, predictable, and accountable.
Every operator on our team owns specific weekly and monthly deliverables. They're documented. They're tracked. If something doesn't ship on time, you know about it before we do. Run phase is where the trust is earned, month over month, year over year.
Bid adjustments, negative keywords, creative rotation, audience tuning. Logged every Friday.
GBP posts, content updates, technical health checks, citation maintenance, link building.
Social calendar shipped weekly. Captures from the field, edited, captioned, posted in platform-native formats.
Automated requests after every job, response handling within 24 hours, multi-platform monitoring.
Newsletter, post-service, win-back, seasonal promotions. All on schedule, all measured.
Plain-English written report by the 5th, plus a 20-minute review call with recommendations.
Optimization, posting, engagement, monitoring. Same operators, same days, every week.
Reports, reviews, planning, larger work items. Documented and reviewed with you.
Strategy refresh, what's working / not working, reallocation, planning the next quarter.
Slack or email response within one business day. Issues flagged before they become problems.
Every engagement starts with a free audit of where your business stands today. No corporate sales pitch. No pressure. Just an honest read on what we'd do, what it costs, and what to expect.