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SEO.05 · Component of SVC.SEO v7.0 · Live

Citations & Backlinks

Consistency and authority. The two things Google counts.

NAP consistency across 50+ directories plus white-hat link building that actually sticks.

/ Component Spec v7.0
Component ID SEO.05
Parent Module SVC.SEO
Status Live
Included With SEO Layer retainer
Standalone Available
Typical Ramp 14-30 days

The case for this component.

Citations are the consistency of your Name, Address, Phone across the web. If Google sees three different phone numbers for you across different directories, it loses confidence. Backlinks are the authority signal, who's vouching for you. Both matter. Both take time.

Most agencies sell you a one-time citation burst and call it done. That's not how it works. Citations need ongoing maintenance as your information changes, and backlinks are an always-on outreach function, not a monthly deliverable.

Inside the component.

01 / 06

Citation audit

Find every existing listing, flag inconsistencies.

02 / 06

Citation build

50+ industry and local directories with consistent NAP.

03 / 06

Citation cleanup

Fix or remove incorrect duplicate listings.

04 / 06

Local link building

Chamber of commerce, partnerships, community sites.

05 / 06

Industry link building

Trade associations, supplier listings, vendor directories.

06 / 06

Review platform listings

BBB, Angi, Yelp, industry-specific sites.

Four phases.

PHASE 01

Audit

Find everything listed, what's wrong, what's missing.

PHASE 02

Clean

Fix inconsistencies, remove duplicates, claim unclaimed listings.

PHASE 03

Build

Add to directories where you should be listed but aren't.

PHASE 04

Grow

Ongoing backlink outreach, quarterly.

Outputs.

✓ Complete citation audit
✓ 50+ consistent directory listings
✓ NAP consistency near 100%
✓ Quarterly backlink report
✓ Ongoing outreach pipeline
✓ Industry-specific platform coverage

Explore the module.

← Back to SEO Layer overview

Ready to make
the phone ring?

Tell us about your business. We'll come back with a free audit and a proposal: what we'd build, what it costs, and what to expect in the first 90 days. No corporate sales pitch. No pressure.