The customer you lost two years ago still has HVAC.
Reactivation campaigns for lapsed customers, timed to seasonal triggers when they're most likely to need you again.
Most home service businesses have a list of 2,000-10,000 past customers they don't email. Those are the easiest sales in your business.
A well-timed win-back campaign at the start of a season they need you (It's October, time to get the furnace checked) can book dozens of jobs for zero ad spend. If you're not doing this, you're leaving money on the table every year.
Customers who haven't booked in 12+ months.
Campaigns timed to the seasons they typically need you.
Return-customer specific promos and incentives.
Different messages at 12, 18, 24 months.
Removes customers who actively book during the campaign.
Revenue directly attributed to the campaign.
Pull lapsed customers, tag by last service date.
Seasonal campaigns tied to your service calendar.
Quarterly campaigns, different messages per tier.
Revenue attribution, customers reactivated.
Tell us about your business. We'll come back with a free audit and a proposal: what we'd build, what it costs, and what to expect in the first 90 days. No corporate sales pitch. No pressure.