Hands-on-keyboard. Every week. Not monthly reports.
Weekly account optimization instead of monthly PDFs. Bids, keywords, creative, audiences, all touched every week.
The difference between a profitable ad account and a leaking one is the frequency of the work. Monthly optimization leaves four weeks of issues to pile up. Weekly optimization catches waste in days.
This is the core of what makes paid ads work or fail, and most agencies won't do it because it's expensive labor they'd rather automate away. We do it because it's the job.
Weekly bid tuning based on performance.
Prune waste before it compounds.
Pause losers, scale winners.
Refresh custom audiences and retargeting windows.
Move spend to what's working.
Written record of what we changed and why.
Review prior week's data.
Make optimizations.
Log changes, document rationale.
Summary sent to client.
Tell us about your business. We'll come back with a free audit and a proposal: what we'd build, what it costs, and what to expect in the first 90 days. No corporate sales pitch. No pressure.